Why wool?
Throw your shoes off after a busy day and curl your toes into a
luxurious wool carpet. Feel better already? Wool carpet provides a
sense of welcome and calm - a touch of softness in a hard-edged
world. Warm, comforting, soft and luxurious, wool carpet provides
an unmatched sensory experience.
Sit on it, lie on it, play on it, read on it, take a nap. Just
enjoy it.
Naturally beautiful
Cavalier Bremworth uses only the finest grades of
New Zealand wool to bring you the purest shades of colour. New
Zealand wool is naturally very white and free of black fibres,
making it easier for us to produce dense and uniform colour. New
Zealand wool is a sustainable fibre, farmed outdoors and naturally
long and strong. A unique spiral crimp built into the wool fibre
means wool carpet will retain its looks for longer because it has
natural bounce-back abilities.
Because quality is at the very heart of what we do, we buy the
wool directly from New Zealand farmers, scour, dye and spin the
yarn in our own plants and make the carpet at our tufting plant in
Auckland.
100%
sustainable fibre
Wool sourced from New Zealand sheep is a totally sustainable,
renewable and biodegradable fibre. 100%. And keeping
our sheep in jobs.
Wool fibre takes only a fraction of the energy used to produce
synthetic fibre. While there are some glamorous sounding
"eco-bling" fibres on the market - if you take a look past the
green-washing you'll find that the majority of the content is
synthetic and the warranties are less impressive once you read the
fine print.
Fire resistant
Wool is the safest carpet fibre because it is the most difficult
to ignite. It burns slowly and is easy to extinguish.
Burns from cigarettes and sparks from a fire will cause minimal
damage to a wool carpet because it will smoulder and
self-extinguish. In a major fire, wool carpets contribute much less
in terms of smoke and toxic gas formations than most other
materials. Wool carpet provides an added insulation against heat
and flames for the underlay and underlying floor surface.
Easy to
clean
The structure of wool fibre has a natural protective membrane
which acts to repel moisture and as a natural stain resister.
Because it can also absorb a large quantity of moisture without
feeling wet, wool carpet doesn't conduct static electricity in the
way synthetic carpets do, and without the need for added chemicals
to reduce static. Less static electricity means less
dirt.
Properly maintained carpet only needs to be vacuumed once or
twice weekly and periodic deep cleaning by a professional. The
overall maintenance cost of carpet is significantly lower than hard
floors. Extensive information on carpet care and our top selling
Cavalier Bremworth Stain Remover can be found in our Carpet Care
section.
Environmentally friendly
Cavalier Bremworth is determined to lead the industry in
providing a quality wool carpet that minimises the impact on the
environment.
The company was the first in the world to gain an
internationally recognised eco-label across all its wool carpets
from Environmental
Choice New Zealand (ECNZ). This means we meet environmental
best practice standards in terms of materials used, energy
consumed, water conserved, waste produced and discharged, and
emissions. This accreditation covers all Cavalier Bremworth and
Bremworth Collection carpets.
The company also has ISO14001 accreditation, demonstrating a
commitment to take responsibility for its manufacturing footprint
and continually improve its performance. Cavalier Bremworth was a
foundation member of the New Zealand Green Building Council and all
our carpets gain points for both Indoor Air Quality and
Materials on the Green Star Rating Tools.
Breathable
wool
Wool has a natural ability to regulate the humidity of an
interior - it quite simply 'breathes'. Wool absorbs moisture
when the atmosphere is damp and releases it when the atmosphere is
dry, creating a more comfortable environment. It does this
without feeling damp or cold to the touch, whereas man-made
fibres can feel quite wet with only a fraction of
the moisture content - something to consider if you live in a
humid or damp climate.
A European Community Respiratory Health study found that it is
the growth of indoor mould due to dampness in the home that has the
biggest impact on adult asthma sufferers - wool's ability to
regulate moisture levels can prevent mould growth.
Naturally
non-allergenic
Wool carpets are naturally non-allergenic. They naturally absorb
and filter airborne volatile organic compounds (VOCs) - unwanted
toxins and odours that can cause irritation to humans. Carpets bind
the allergy-causing substances tightly, reducing those circulating
in the breathing zone where they are more easily inhaled. The
German asthma and allergy federation (DAAB) looked at the content
of fine dust particles in the air over smooth floors and carpeted
floors - findings showed that indoor air in a carpeted room
contained less than half the amount of fine particulate dust than
the smooth floors.
Even in Sweden, which has seen a massive reduction in the amount
of broadloom carpet used in the past decade, there has still been
an increase in allergic reactions and other environmental
sensitivities. So you can have your carpet, and still breathe
easily.
While allergens such as house dust mites do settle in the carpet
(far less so than bedding), they can be vacuumed away using a good
vacuum cleaner, preferably with a HEPA filter system. However,
heavily worn carpet will not clean as effectively.
Thermal insulation reduces energy
costs
Wool carpet helps keep you warm in winter and cool in summer
because of its superb insulation properties and its ability to
regulate humidity. The thicker the carpet, the better the level of
insulation provided. Studies have shown energy costs can be
significantly reduced for both heating and cooling by up to 12%
with a wool carpet when there are temperature differences between
the indoor air and that under the floor.
Noise
insulation
Wool carpets act as a fantastic noise insulator, reducing any
ambient noise and eliminating any scraping noises from
furniture. Studies have shown noise reduction of up to 55%
where carpet is used. Noise pollution can significantly
impact on your health, comfort and productivity. Wool
carpet dramatically improves the acoustics of busy spaces,
absorbing sound and softening the volume.
Easier
on the body
With its natural cushioning, wool carpet is much gentler on the
body and provides immense softness and comfort underfoot.
Wool carpet is the best flooring option for anyone standing or
walking for extended hours, whether that be at home or work.